What to Do When You Must Have a Great Idea and You Are Not Feeling Creative

By David Ferrers


Today I'm not feeling even a little bit creative so I believed that this would be a good time to author a piece telling folks what I do when I need a good idea and the creative juices are not in flow. I do this because I realise that a few people find it tricky to get going when they require an idea.

The very first thing I do when I'm in a non-creative space and have need of an idea is to "break state". Breaking state is a concept we learn at our NLP training. The principle is that if you are in one state, like un-creative, and you need to move into another state, like creative, you need to travel through a neutral state on your journey from one state to the next. What I do is go into another room or make a phone call. Anything that may take my mind off my need to be imaginative.

Next I start to think about who I need the creative idea for. I visualise somebody who shall benefit when I have my idea. I ask myself, "what would this person like see or feel when they learn about my idea?" During our business coaching sessions my NLP Practitioner taught me that everything we do is for some other person. He told me to always think about those others first.

After I know who I am making my idea for I start to contemplate what I'm to write about. If it's a product I write a list of everything that the product or service will do for the individual I am going to write to. I then put my list in order of what I suspect will be most appealing to the reader. Then I ask myself: "What about that benefit would make my reader laugh with delight?"

Once I have my reader smiling in my imagination I find it very straightforward to scribble my article, even if I'm feeling un-creative at the time.




About the Author:



 
 
 
 

Post a Comment 0 comments:

Post a Comment